Case Study (Including Swot) Southwest Airlines
HISTORY
Southwest Airlines was originally founded as Air Southwest Company in 1967 by Rollin W. King and Herbert D. Kelleher. The company incorporated as Southwest Airlines in Texas, and began customer service on June 18, 1971. The airline was started with a simple idea: if you get your passengers to their destination when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it, people will fly your airline.
In 1971 Southwest began service between Dallas, Houston, and San Antonio. By 1974 Southwest had flow 1 million passengers. In 1977 Southwest carried it's five millionth passenger, and the New York Stock Exchange began listing Southwest stock as "LUV." In 1979 flying Southwest was made faster and easier by the introduction of self-ticketing machines in 10 cities. The same year service to New Orleans from Dallas commenced, making New Orleans the first city Southwest offered travel to outside of Texas. In 1985 Southwest......
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