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Spa Marketing Plan

Strategies to Increase your business as a Licensed Hair Dresser.

Trixie D Matthews
Strayer University

BUS 517
Managing the Business Project
Professor Trina Greer
September 3, 2006

Abstract
The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African American salon owners, independent stylist and booth renters. It helps answer the question ‘Why I am not growing in this Business". This paper addresses the legal matters of setting up and operating your business. Marketing strategies to retain and keep customers. And being professional in the beauty industry.

Table of Contents

Title PageÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..1

AbstractÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..2......


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Approximate Word Count: 2391
Approximate Pages: 10 (250 words per double-spaced page)

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