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A Costly Obsession with Fashion
"The imperative to package is unavoidable in a society in which people have been encouraged to see themselves as consumers not merely of toothpaste and automobiles, but imponderables as lifestyle, government, and health," writes Thomas Hine, author of "What's in a Package" (91). Although my ridiculously expensive, fifty dollar Rhinestone Logo Tank top from Bebe did not necessarily require me to consider my health or the government upon its purchase, it certainly required me to consider the lifestyle I was living and what image this item would portray about it. Laurence Shames, author of "The More Factor," argues that the American way of doing things and the American sense of what's worth doing is based on a frontier, a symbol for opportunity- more. The tank top I purchased fits into what Shames calls "The More Factor" because the values in our society are ever changing; as is the frontier. In America, the fashion industry defines how its society......

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Approximate Word Count: 1720
Approximate Pages: 7 (250 words per double-spaced page)

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