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Theoretucal Discussion On Change Management Principals

"... as we move into the twenty-first century, we face more change rather than less, and the pace of change will quicken for both governments and enterprises alike. In particular, we face the challenge of transforming organizations, traditional production and consumption patterns and our personal lifestyles to reflect the fact that we are an integral part of a global community and an ecology vital to our welfare and survival. We must all become change agents now."

The quote from Stace and Dunphy (2001) is made in the context of the impending changes organisations will need to make to deal with the changing social norms of an eco-friendly society, what Maynard and Mehrtens refer to as "The fourth wave". It would be simple then to determine that they are referring merely to the need for organisations to be more ‘eco-friendly', however the deeper meaning is more about the need to develop what Kriegal and Brandt (1996) refer to as "Change Ready Organisations". An organisation......


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Approximate Word Count: 1796
Approximate Pages: 8 (250 words per double-spaced page)

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