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Media- Analysis Of Two Car Ads

In this essay I will write an analysis of two adverts focusing on how they are constructed to influence the viewer.

Firstly, I would like to draw attention to the sound of the new Audi A6 advert. As the commercial commences a repetitive, classical theme has been introduced in the background and as the classical theme continues throughout the ad, content of pitch divides the classical theme in to an high and low volume of sound.

But there were no voice over on the classical theme of the advert and no sound FX was added as well during the content been shown to the audience.

I think the classical theme was chosen because to imply the image of the car and to soothe or relax the viewer, which indulges them into their own fantasy world of daydream that I think it is aimed at people particularly aged between mid 30- 40s who come from a stressful day from work.

Although a classical theme was used in the Audi A6 ad, a modern up beat theme was used in the Vauxhall Corsa......


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Approximate Word Count: 859
Approximate Pages: 4 (250 words per double-spaced page)

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