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Management Strategy

By:

Trevor Farquharson
100074094

A report submitted to:

Dr. Conor Vibert
Rhodes Hall - 314
Acadia University

As part of the BUSI 4953
Business Strategy Course

November 17, 2006

The article, Are You Sure You Have a Strategy? By Hambrick and Fredrickson explains that many "strategies" these days are no more than statements that involve a part of strategy but are no more a strategy than is a vague statement like, "We're pursuing a global strategy." According to the article, a strategy is a central, integrated, externally oriented concept of how the business will achieve its objectives. When upper levels of management have a faulty, incomplete, or poorly articulated strategy, the result is commonly a huge waste of time and resources on activities that are not unified, going in slightly opposing directions. Also, having a proper strategy does not mean that any company is all set to go. Properly articulated objectives and a company mission......

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Approximate Word Count: 2402
Approximate Pages: 10 (250 words per double-spaced page)

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