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Our world is media-saturated: ads, TV, radio, internet, movies, magazines, newspapers, billboards, video games. Media sends messages on several levels: written words which people think are most important but they really aren't and images which are much more powerful and create an ongoing debate about whether the portrayal f women in advertising is a serious issue. Various studies have been conducted and many opinions are available on this subject.
As an example, Jean Kilbourne, (cited by Robin Gerber) a famous media activist of raising awareness about the exploitation of women in advertising claims that:" the overwhelming presence of media images of painfully thin women means that the real women's bodies have become invisible in the mass media"(Bordo,2002,pp.379). This statement clearly implies that the constant exposure of images and texts suggesting the idea that the thinner a woman is, the better she is has a strong influence on females in particular, that contributes to......

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