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1.0 Executive Summary

Cheesecake Bakery (CB) is a dessert bar and bakery located in the Harlem New York. CB’s vision is becoming a new concept with an old-fashioned feel in order to become a favorite spot for New York natives. CB also hopes to become a destination for the thousands of tourists, both American and foreign, who visit New York every year. As the reported national leader in money spent in restaurants, New York is an optimal location for launching a new restaurant concept.
Mr. Jason has extensive experience in sales marketing and management. Mr. Coleman also has 20 signed partners from three separate dessert shops with years of experience in finance and business administration. As expansions increase due to the development of the Harlem Empowerment Zone over the next few years, CB will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the......

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Approximate Word Count: 2748
Approximate Pages: 11 (250 words per double-spaced page)

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