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Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples.
Cultural
• Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country's language?
• Customs: what customs do you have to be aware of within the country? This is important. You need to make sure you do not offend while communicating your message.
• Social factors: What are the role of women and family within society?
• Religion: How does religion affect behaviour?
• Values: what are the values and attitudes of individuals within the market?
For example:
Doing research:
1. Cultural difference - Different countries should have different culture, here is the example conducting research in different countries --- one company conduct supermarket research about SPAGHETTI in Italy, Germany ....however it......

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Approximate Word Count: 400
Approximate Pages: 2 (250 words per double-spaced page)

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