Effects On Advertising
The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials (Kilbourne, 1999). Although some people, especially advertisers, continue to argue that advertising simply reflects the society (Kilbourn, 1999).
Advertising sells more to consumers than just products. It sells hidden images of the product that is being advertised. As the amount of advertising and exposure increase, the influential effects on the public increases. Companies would not spend millions of dollar on advertising if it had little to no effect on the public. Advertising provides a general service of product information, however it is the way that this task is accomplished that makes advertisement questionable.
The images and words that are used in advertising affect the public in a subliminal way, manifesting desires that an individual may not be aware of. Most people say they do not pay attention to ads, however......
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