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Harley Davidson Analysis

1. COMPANY OVERVIEW

Harley Davidson Inc. was found in 1903 by William S. Harley and Davidson brothers- Walter and Arthur. Since then the company has produced the most recognized motorcycles in the world. The company has been named to Fortune's list of "100 Best Companies to work for". The company has also been ranked #3 in automotive quality behind Rolls-Royce and Mercedes Benz by Harris Interactive, a worldwide market research and consulting firm.

Harley-Davidson, Inc. is the parent company for the group of companies namely Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance......


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Approximate Word Count: 2421
Approximate Pages: 10 (250 words per double-spaced page)

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