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Sumario

Introducción………………………………………………………………………………………3

Análisis del macro entorno……………………………………………………………………..4

Análisis de la demanda…………………………………………………………………………7

Análisis de la competencia…………………………………………………………………….9

Análisis F.O.R.D………………………………………………………………………………..12

Introducción

El Mercado de las nuevas tecnologías es caracterizado por una competencia muy intense y en perpetua innovación.
El iPod hace parte del mercado de los lectores mp3 pero hoy podemos ir hasta decir que el iPod constituye un mercado en si mismo. ( 88 millones de iPod vendidos desde la creación en 2001 y 21 millones solamente esos 3 últimos meses*)
El estuche que queremos creer hace parte del mercado de los accesorios del iPod.
Como la comprada de un estuche de iPod implica que el comprador detiene un iPod, será mas pertinente......

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Approximate Word Count: 1542
Approximate Pages: 7 (250 words per double-spaced page)

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