Krispy Kremes Analysis
CASE STUDY
INDUSTRY ANALYSIS
In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years. A study by Technomic confirmed the growth of doughnut shops and identified this segment as the fastest-growing dining category in the country. Further analysis provided by the following figure shows attractiveness and profitability characteristics of the doughnut industry.
Five Forces Model of Competition
Players in the doughnut industry are: Dunkin' Donuts, Krispy Kreme, Tim Hortons, Winchell's Donut House and LaMar's Donuts. As shown on the pie chart, there is a......
View the rest of this paper...
Approximate Word Count: 1923
Approximate Pages: 8 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Krispy Kremes Analysis
Krispy Kremes Analysis. CASE STUDY INDUSTRY ANALYSIS In 2003, the US doughnut
industry was a $5 - $6 billion market. American households ... -
Marketing Analysis - Krispy Kreme
Marketing Analysis - Krispy Kreme. ... Another one of Krispy Kremes' successful strategies
is their doughnut theater, which sets them apart from their competitors. ... -
Krispy Kreme Analysis
... from their coffee; while Krispy Kremes glazed donut ... unique difference that puts Krispy
Kreme at ... Operations Analysis: Krispy Kreme is vertically integrated with ... -
Krispy Kreme
... Krispy Kremes's strong brand name, highly differentiated products ... many analysts doubted
Krispy Kreme's strategy ... Question 3. SWOT ANALYSIS STRENGTHS WEAKNESSES ... -
Krispy Kreme
... Current and Past Performance Analysis 1. Financial KPI 1.1 The return on assets
decreased by 0.91 ... Like most doughnuts, Krispy Kremes are fried (cooked in oil). ...
Frat Files
Members
Information
