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Kudler Fine Foods is a local upscale specialty food store located in California. The three stores located in La Jolla, Del Mar and Encinitas and are approximately 16,000 square feet each. Getting the most out of each square foot of the three stores will be the focus of Kudler's marketing campaign. The current plan is focusing on several areas; Research, development, and rollout of new programs, Cooking Classes, Frequent buyer points program, Supplier relations program. Before beginning this plan, Kudler will need to perform research.

Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions (Kerin, Hartley, Berkowitz, & Rudelius. 2006, p. 206). Kudler will need to perform marketing research to develop the company's marketing strategy and tactics. Kudler strategic objectives are to expand services, introduce a frequent shopper program and to increase efficiency.

Kudler......

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Approximate Word Count: 794
Approximate Pages: 4 (250 words per double-spaced page)

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