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ABSTRACT
In today's globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market.

Table of Contents

Abstract 1
Table of Contents 2
1. Introduction 3
1.1 Global phone market 3
1.2 Emerging Market China and India 4
2. Company Background 5
3. Situation Analysis 5
3.1 Market Demand 5
3.2 Customer Analysis 6
3.3 Competitive Analysis 6
3.4 Competitive Position 6
3.5 Performance Matrix 6
4. Applying Porters Five Forces 7
5. SWOT Analysis 8
6. Critical Success Factors 8
7. Marketing Problem 9
8. Strategic Marketing Framework 9
8.1 Offensive Strategy 9
8.2 Improve Differentiation Advantage......

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Approximate Word Count: 2373
Approximate Pages: 10 (250 words per double-spaced page)

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