FratFiles

• Save Paper

Martha Stewart – Reality TV Success After Prison

Key insights and conclusions from market/industry analysis

A hard-working, successful businesswoman, Martha Stewart certainly has made a "name" for herself. However, it is important to analyze the relationship between her former audience vs. her potential audience. Before going to prison, Stewart was a household name that generally attracted those persons (i.e. homemakers and retirees) interested in arts, crafts, cooking. These are areas whereby Martha is considered an industry-expert, thus she can quickly gain her credibility. However, it is important to note that Stewart's show was not predicated upon her business savvy.

In regard to her potential audience, Martha is seeking to capture an audience that has little to no knowledge of her business success. Furthermore, the knowledge that people have tends to be in a negative sense. When one, other than homemakers and retirees, think of Martha Stewart, the majority......

View the rest of this paper...

Approximate Word Count: 505
Approximate Pages: 3 (250 words per double-spaced page)

Similar Essays

1. Martha Stewart's Reality Tv Show
   

   Martha Stewart's Reality TV Show Martha Stewart – Reality TV Success After Prison Key insights and conclusions from market/industry analysis A hard-working, successful

2. Martha Stewart Ethical Behavior
   

   inside their homes by buying her products in stores, magazines, online or thru her TV Show. Martha Stewart was one out of five siblings. She was born in New Jersey in 1941 a

3. Martha Stewart Insider Trading: Case Study
   

   solid $36. Her once small business, now includes a website, 27 books, two magazines, two TV shows and a partnership with Kmart (Byron, 5-6). However, despite one's wealth, success

4. Reaped Sex Offenders
   

   another series soon!!! M.Wardle What a refreshing change from hospitals, crime, reality TV and quiz shoes. I and my family were glued every Sunday, despite the erratic showing

5.