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Martha Stewart

Abstract

The career of Martha Stewart, a second-generation Polish immigrant in America, who fashioned herself into a lifestyle and housekeeping expert. Her business empire, which was named after her, was involved in publishing, television shows, retail merchandizing and direct selling. In December 2001, she sold about 4000 shares of Imclone, a biotech company, a day before its share prices fell, (due to FDA's rejection of its application for a new cancer drug). When news of this sale came to light in June 2002, she was suspected of making the sale on the basis of non-public inside information. This controversy had a negative impact on her business. In this context, analysts questioned the wisdom of associating a company too closely with a person.

"Martha Stewart built a small catering business into a media empire, becoming one of America's most successful female entrepreneurs by telling people how to entertain, cook and decorate their homes". (Profile of Martha Stewart)......


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Approximate Word Count: 1102
Approximate Pages: 5 (250 words per double-spaced page)

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