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MTV and The Madonna Phenomenon


"Madonna's intuitive grasp on the televisual world in which we live- of
the medium's possibilities for engaging spectators in diverse ways- that in part
accounts for her success. She is the supreme television heroine." (E. Ann Kaplan
271)

"What are the main theories which we have studied so far and how have
they affected how you view television?"-This is the question which this paper
is supposed to answer. Obviously there is not enough time or space in which to
discuss every theory which we have touched on. As a compromise I decided to
write about a topic to which almost every theory that we have discussed can be
applied: MTV and the "Madonna Phenomenon".

As E. Ann Kaplan stated in her article on feminist criticism, Madonna is
truly the ultimate television heroine. A discussion on contemporary popular
culture and especially on media culture could never be complete without bringing
up Madonna. She can be discussed in terms of......

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Approximate Word Count: 1998
Approximate Pages: 8 (250 words per double-spaced page)

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