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Online Banking

MARKETING SERVICES: First Direct Branchless Banking

Q4. What are the pros and cons for First Direct of moving into on-line home banking services? What are the implications for its relationships with customers?

First Direct Banking will be able to offer the following Pro’s if they incorporate online banking:

PROS:

• Convenience: Unlike your local bank, online banking sites never close; they're available 24 hours a day, seven days a week and they're only a mouse click away.

• Ubiquity: If you're out of state or even out of the country when a money problem arises, you can log on instantly to your online bank and take care of business 24 hours a day.

• Transaction speed: Online bank sites generally execute and confirm transactions at or quicker than ATM processing speeds.

• Efficiency: You can access and manage all of your bank accounts, including IRAs, CDs, even securities, from one secure site.

• Effectiveness: Many online banking sites now......


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Approximate Word Count: 518
Approximate Pages: 3 (250 words per double-spaced page)

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