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Introduction

As the newly appointed Vice President of International Marketing research it is my job to help seek to internationalize our business operations. The Chief Executive has identified Thailand and Sri Lanka as high-potential countries that we can do business with. It is now my job to look at public domain resources that will provide us with information about the exporting marketing and international sourcing of these countries and then analyze if these countries are a good choice for our U.S. based company to do business with.

P.E.S.T Analysis – Part One

1. U.N. Comtrade Database http://comtrade.un.org/db/
The database is able to tell us the amount of trade in dollars between any trading nations. Import and exports of any commodity is available which helps us determine the trading patterns between the US and either Thailand or Sri Lanka.

2. CIA World Factsbook https://www.cia.gov/library/publications/the-world-factbook/
The CIA World Factsbook provides......

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Approximate Word Count: 3013
Approximate Pages: 13 (250 words per double-spaced page)

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