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Tobacco Advertising and its dangerous effects on young people.



Tobacco Advertising Makes Young People Their Chief Target







Everyday 3,000 children start smoking, most them between the ages of 10 and 18.

These kids account for 90 percent of all new smokers. In fact, 90 percent of all

adult smokers said that they first lit up as teenagers (Roberts). These

statistics clearly show that young people are the prime target in the tobacco

wars. The cigarette manufacturers may deny it, but advertising and promotion

play a vital part in making these facts a reality (Roberts).



The kings of these media ploys are Marlboro and Camel. Marlboro uses a

fictional western character called The Marlboro Man, while Camel uses Joe Camel,

a high-rolling, swinging cartoon character. Joe Camel, the "smooth character"

from R.J. Reynolds, who is shown as a dromedary with complete style has been

attacked by many Tobacco-Free Kids organizations as a major influence on the

children of......

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Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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