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The Ethics of Advertising:
Do advertisers go too far?

Introduction:
Advertising is any paid form of non-personal communication about an organization, good, service or idea by an identified sponsor (Berkowitz, Crane, Kerin, Hartley, & Rudelius, 494). Advertisements are displayed through various means to a large audience. They can be found on the Internet, in a magazine, or even on the highway. Advertisements are everywhere! Their main goal is to grab the consumer's attention about a specific good, service or institution. To achieve this goal, advertisers use an assortment of techniques. However, some of the techniques used are illegal, unethical, or both. To illustrate, there is an illegal trick known as "bait and switch". This tactic requires placing an ad for an item at tremendous value. Upon reaching the store, the shopper finds that the item is "no longer available" and in order to alleviate their sorrow at missing the deal they are directed to a similar item that,......

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Approximate Word Count: 1418
Approximate Pages: 6 (250 words per double-spaced page)

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