FratFiles

• Save Paper

Everyday 3,000 children start smoking, most them between the ages of
10 and 18. These kids account for 90 percent of all new smokers. In fact,
90 percent of all adult smokers said that they first lit up as teenagers
(Roberts). These statistics clearly show that young people are the prime
target in the tobacco wars. The cigarette manufacturers may deny it, but
advertising and promotion play a vital part in making these facts a reality
(Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe
Camel, a high-rolling, swinging cartoon character. Joe Camel, the "smooth
character" from R.J. Reynolds, who is shown as a dromedary with complete
style has been attacked by many Tobacco-Free Kids organizations as a major
influence on the children of America. Dr. Lonnie Bristow, AMA (American
Medical Association) spokesman, remarks that "to kids, cute cartoon
characters mean that......

View the rest of this paper...

Approximate Word Count: 765
Approximate Pages: 4 (250 words per double-spaced page)

Similar Essays

1. Tobacco Advertising And Its Dangerous Effects On Young People...
   

   Tobacco Advertising And Its Dangerous Effects On Young People. Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of

2. Tobacco Advertising &Amp; Its Dangeroues Effects On Young People
   

   Tobacco Advertising & Its Dangeroues Effects on young people Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief

3. Teen Smoking
   

   Teen Smoking Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most

4. Smoking In The Media
   

   to make their products more attractive to the public. Tobacco companies make their advertising look fun, cool, and glamorous. The public notices the effect of the advertising in

5. Drugs
   

   those convinced they should stop smoking but who still want the nicotine effects of tobacco. Although over 40 million people in the United States have quit smoking, about 50