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Nowadays, underage drinking touches more adolescents than previously thought. More and more teenagers start drinking, sometimes as early as twelve years old, because of peer pressure, appealing advertising, the desire to fit in or simply a way to party. This phenomenon is not only causing damage to young people’s brains, but also kills them, especially in traffic accidents. One of the main reasons for that to happen is advertising: alcohol brands target adolescents or young adults, mostly the “college crowd”. They are present on campuses, at collegiate sports events and even sponsor colleges in some cases. To stop underage drinking, it is crucial to restrict alcoholic beverages advertising and limit possibilities for alcohol brands to reach and get their message across to young people.
The issue of underage drinking expends every day and our children might become the victim of it. Underage drinking is defined as the consumption of alcoholic beverages under the age of 21,......

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Approximate Word Count: 1276
Approximate Pages: 6 (250 words per double-spaced page)

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